The “Chipotle IQ” test offers prizes to the first 250,000 winners and finds them at lunchtime

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Aww, beans.

Although it did not announce the promotion until Wednesday morning, Chipotle Mexican Grill has already awarded all the prizes given to the first 250,000 participants who won an online “Chipotle IQ” quiz.

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The quiz, which promised winners digital item purchase coupons, asked attendees to successfully answer 10 questions and answers on the chain’s “sourcing, ingredients, recipes and sustainability efforts”.

Some questions, like “What percentage of Chipotle bowls are made from compostable fiber?” “, Obviously seem designed to praise the brand’s sustainability measures (spoiler alert: it’s 100%), while others, like“ When is Chipotle’s birthday? , are a little more obscure. (Hint: it’s not “today.”)

“There were 250,000 Chipotle brains that came before you, so unfortunately we just released BOGO awards,” read a post welcoming visitors to the Chipotle IQ test.
(Chipotle)

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“Chipotle IQ enables our customers to experience Chipotle in a whole new way and rewards our most dedicated brand experts,” said Chris Brandt, Chief Marketing Officer of Chipotle, in a press release. “We are introducing a test that our fans will be happy to take.”

Luckily, however, people are still excited to experience their “Chipotle IQ” without the promise of free food: Just hours after the quiz launched at 8:05 am ET, the website has been updated to let visitors know that the 250,000 prizes had already been awarded by 12:24 p.m., a Chipotle spokesperson confirmed to Fox News. Nonetheless, the test was still available for “fun”, the post read.

“There were 250,000 Chipotle brains that came before you, so unfortunately we just released BOGO awards. But, if you want to have fun and learn a little more about Chipotle, the test is yours, you are awesome.

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Meanwhile, Chipotle fans who passed the IQ test – and got their digital coupons – took to Twitter to brag about their newfound riches. A few also blatantly revealed that they tried to cheat or get more than one digital coupon.

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While this particular promotion has ended, a Chipotle representative has confirmed that the Matchup Monday free delivery channel promotion is currently running until September 28, during which time customers can earn free burritos for one year. they can correctly predict the score of the first sporting event of the evening.

Click here for the official contest rules, then go study the Chipotle trivia in case they give us a Chipotle SAT or Chipotle ACT next month.


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