User interview questions are part of a UX research approach in which an investigator asks a user about a particular research topic (e.g. system application, behaviors, and customs) to understand that problem . User interviews are individual interviews, as opposed to focus groups, which engage multiple users simultaneously.
The purpose of these interviews is twofold: to identify the user’s personality and to learn as much as possible about the user’s goals, requirements, and opinions of your current or potential product. Whatever organization and company you work with, whatever their size and whatever the target audience, user interviews are important to understand the target audience and customize the products that will attract more and more of people. Without these interviews, it is difficult to understand what people want and it can result in a product that no one wants to have, which will have negative impacts on sales and overall profits. Additionally, interviews provide insight into what people think of a company, service, product, or activity. They can highlight what is noteworthy, what visitors think is important to the business, and any suggestions for development. This is why it is very important to formulate effective interview questions with users that will help to better understand the mindset of the audience.
To start, think of an interview as a kind of research study rather than a sales pitch or casual chat. Then follow the steps below to create effective interview questions:
Make a list of priorities
Make a priority list of topics. Focus on the things you just wrote down and use them to frame your questions. A clear and precise objective relating to a single characteristic of user behavior or attitudes can unite the group and influence the construction of the interview. These questions can be expanded for more in-depth interview questions.
Establish a relationship of trust with the user:
Users are more likely to understand, communicate and relax if they are comfortable and trust the interviewer and the procedure. Earn your user’s trust by using the following tips:
- Prior to the interview, have at least some engagement with the user, such as a call or chat.
- Discuss the purpose of the survey as well as how the information it contains will be handled well before the day of the interview, as well as before the actual interview begins.
- Take notes, nod, make regular eye contact, provide acknowledgments such as “I see” and repeat what the user has said to ensure users feel respected.
- Allow people to complete their thoughts. Please do not disturb them.
- Take your time with the user. Pause. Reduce your conversation speed.
- Start with simple statements that are highly unlikely to be interpreted as personal or judgmental.
- Be authentic and avoid pretending empathy. Acting might make you look deceptive. It is better to be yourself; don’t say anything until you really believe it.
Have a list of questions:
Although you will most likely create more questions when talking with users, do some research beforehand and prepare a list of questions. A list of questions ensures that you:
- be able to get advice from your team on your questions before the event and recall everything you needed to know
- approach users about as many relevant topics as possible during the interview be able to get advice from your team on your questions leading up to the event callback
- correctly create concise and non-leading questions, which might be difficult to do during the interview
- manage stress or burnout by keeping questions handy to refer to
Data collection and presentation:
Everything you’ve done so far could be for naught if you don’t communicate your findings properly. Make data easy to understand by including quick facts, important quotes, and infographics.
At the end of the line :
Creating effective interview questions with users is important for all kinds of businesses and businesses. The importance of this can be seen from the fact that it is now a business, helping people create User Interview Questions that will bring the most useful information to their target audience.