Cinco de Mayo is a time of celebration in Mexican restaurants, and Chipotle is no exception. Throughout the week, fans will have the chance to win fast casual channel prizes if they can prove they have a high “Chipotle IQ”.
Every morning this week, from Monday May 3 through Friday May 7, the company will upload a new Chipotle IQ test, a 10-part quiz that tests your knowledge of Chipotle’s sourcing, ingredients, recipes and sustainability efforts.
The first 50,000 people who correctly answer the 10 daily questions will be Instantly Win a Buy-One-get-One (BOGO) Burrito Deal. If you answer all 10 questions correctly but aren’t one of the first 50,000 people to take the test that day, you’ll automatically be entered to win one of 100 Chipotle gift cards worth $500. Note that you can only win one BOGO offer, so if you won on Monday, for example, you would not be eligible for the rest of the week.
On Wednesday, May 5, Cinco de Mayo proper, you’ll also have the chance to earn “extra credit.” The last five fans to comment on the word “last” on Chipotle’s Cinco de Mayo Instagram post before the clock hits 5:55 p.m. ET will each receive a $500 Chipotle gift card. For this part of the contest, your success depends solely on your timing.
“It’s no secret that real Chipotle fans get real rewards,” Chipotle chief marketing officer Chris Brandt said in a press release. “We’re always looking for ways to boost our super fans on Cinco, and this year is a time to shine for our true brand experts.”
If you’re up for the challenge, head over to ChipotleIQ.com and test your knowledge.
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